Blog
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The Power of Building Habits
- December 9, 2024
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Whether you’re aiming for long-term performance improvements or simply seeking to maintain your fitness, establishing habits is the key to consistency, and consistency is the foundation of success in any training regime.
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Sam Boardman - A Man (And His Mullet) Abroad
- November 22, 2024
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Make yourself a coffee, find a comfy seat and dive into our biggest blog to date, with Project Echelon Racing’s Sam Boardman. as he shares an in-depth perspective of a North American pro road racer, tackling their first European campaign.
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Cory Wallace - King of the 24-hr Solo Mtb Race
- October 21, 2024
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After riding for 24 hours straight, Kona rider Cory Wallace, who hails from Jasper, Alberta, took the win at the WEMBO 24 Hour Solo World Championships in Canberra, Australia.
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Trans Rockies - Gravel Royale 2024
- September 12, 2024
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This years Gravel Royale was the second edition of the Rocky Mountain 3-day event consisting of 250km of trails and forestry roads, nearly 5000m of climbing, river crossings, and countless postcard-worthy views.
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Leadville 100 - Tales from the Trails with Hannah Finchamp
- August 13, 2024
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2022 Leadville 100 Women's Champion, Hannah Finchamp, speaks about how this years edition of the race played out for her.
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Power Profile with Ivanie Blondin - An Athlete For All Seasons
- July 10, 2024
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Ivanie Blondin is an Olympic gold and silver medal-winning long track speed skater, who now spends her “off-season” competing as a world-class road cyclist
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Canadian Gravel National Championships Recap
- June 27, 2024
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The second edition of the Canadian Gravel National Championships were hosted just north of 4iiii’s Cochrane headquarters, in the rolling foothills surrounding Water Valley
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8 Great Gravel Events to Get Excited About in 2024
- March 27, 2024
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There’s never been a better time to sign up for some road-less-travelled adventures! We’ve compiled a list of some of the events we’re most excited to be partnering with this year.
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Griffin Easter: Transcordilleras Race Report
- March 1, 2024
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Hot off an overall win at the Colombian Transcordilleras 8-day gravel stage race, 4iiii-sponsored rider Griffin Easter put together an amazing post-race recap to sum up the South American adventure.
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Every Superhero Has an Origin Story
- November 16, 2023
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Alison Jackson’s rise from life on the bison farm to World Tour legend.
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True North, Strong and Speed
- October 12, 2023
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Head North with us and the 4iiii-sponsored Maxxis Factory Racing team to relive the recent Canadian Cross-Country Marathon Championships in our latest Blog!
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Power On: EF Education-Tibco-SVB at Le Tour
- September 26, 2023
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The second edition of Le Tour de France Femmes took place this summer, with eight action-packed stages highlighting the sport’s beauty and the power of the women’s pro field.
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Rebecca’s Private Idaho: Queen’s Stage Race
- September 18, 2023
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Griffin Easter recaps his weekend of racing at Rebecca’s Private Idaho.
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UCI World Championships Recap with 4iiii Mountain Bike Athletes: Ophélie Grandmont & Zorak Paillé
- September 6, 2023
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With over 200 rainbow jerseys awarded to newly crowned world champions and over 2,600 athletes gathering for the championships, it was a true melting pot for all things cycling. We were fortunate to have several 4iiii athletes present, proudly representing their national teams.
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A Canadian in Paris (Ontario) - Q&A With Evan Russell, Canada’s First Gravel National Champion
- May 1, 2023
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Canada’s first-ever gravel national championships took place Sunday, April 30th as part of the 29th edition of Ontario’s, Paris-Ancaster spring classic. The Men’s title was claimed by rising Canadian talent, Evan Russell, the 21-year old from BC.
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Alison Jackson’s Paris Roubaix Femmes Triumph
- April 16, 2023
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Dancing on the Pedals and into the History Books.
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2023 E-Sport World Championships Race Recap
- March 26, 2023
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Team Canada members Warren Muir and Jean-Michel Lachance provide a recap of their events.
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Ice & Asphalt
- February 17, 2023
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We were fortunate enough to catch up with Canadian skater Hayden Mayeur, to discuss the intersection of ice and asphalt and how he applies his passion for cycling to support his ascent on the international skating stage.
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Powerful New Year
- February 1, 2023
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2023 is upon us, and with the New Year comes a sense of possibility, a chance to commit to new habits, goals and adventures.
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Lizzy Banks - Athlete & Coach
- November 8, 2022
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Read on to find out how the double Giro d’Italia Donne stage winner plays the role of athlete and coach at the World Tour level and some tips she has for doing both successfully.
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Tamara Jewett - Powering Back to the Podium
- October 28, 2022
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Tamara Jewett, a Canadian professional triathlete, comes from a background in high-performance middle distance track, which she transitioned from in 2017 due to injury.
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Haley Smith: Going After Gravel
- October 22, 2022
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Making up one-half of the powerful Maxxis Factory Racing team, Canadian Haley Smith is a highly accomplished professional off-road cyclist, a Tokyo 2020NE Olympian, Commonwealth Games and XCO World Cup medalist and current leader of the women’s Life Time Grand Prix standing.
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Fenella Langridge: The Road to Kona
- October 5, 2022
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Britain's Fenella Langridge has been making waves in the pro triathlon field this season.
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TransRockies Gravel Royale: The House Always Wins
- September 27, 2022
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The 4-day, 4-stage, Easton-sponsored “Royal Flush” event, which dealt out 407km of riding and 7500m of climbing over terrain that was 84% gravel, 10% pavement, 5% doubletrack and 1% singletrack.
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Behind the Scenes of TdF Femmes with EF Education-TIBCO-SVB - Part 2
- July 22, 2022
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As the official power meter sponsor of TIBCO-SVB since 2018, we are really looking forward to watching the riders depart from Paris and race into the history books of women’s cycling!
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Behind the Scenes of TdF Femmes with EF Education-TIBCO-SVB - Part 1
- July 22, 2022
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The iconic Tour de France Femmes race returns to the women’s calendar for the first time in over 30 years! As the official power meter sponsor for EF Education - TIBCO - SVB, the six rider roster will be racing with 4iiii PRECISION Powermeters.
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4iiii Factory Install Experience with Lex Albrecht
- May 12, 2022
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As a professional cyclist, I've spent over a decade racing on the road, as a member of the Canadian National Team and with various professional trade teams. A significant tool of the trade has always been a power meter, which I’ve used to build and track training and racing goals over the years.
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2022 Ronde Van Vlaanderen Recap with Sara Poidevin
- April 6, 2022
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Sara Poidevin shares her race recap after the 2022 Ronde Van Vlaanderen, April 3, 2022.
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Power Profile with Sara Poidevin
- March 30, 2022
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Sara is currently in Europe racing with her EF Education - Tibco - SVB team, . She was kind enough to share some insight on her life in the pro ranks and how she implements a power meter and power data into her training and racing, to help her perform at the highest level of the sport.
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Safa Brian - Relive the Ride Through Data
- March 29, 2022
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4iiii Athlete, Brian “Safa” Wagner has carved out a unique place for himself in the cycling community as one of the fastest road descenders.
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Power Profile with Warren Muir
- March 3, 2022
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While balancing a full time job as an X-Ray Technician, Warren is one of the strongest time-trialists in the country, winner of multiple Alberta Provincial Champions and a Top-Tier Zwifter racing with Team DRAFT.
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The Inside Ride
- February 18, 2022
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If someone had told me as a young cyclist that riding a bike indoors, on a trainer, would one day compete with the joy of riding outside, I would’ve waited for the punchline… and yet, in the year 2022, here we are!
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4iiii Powering Olympic Athletes
- July 23, 2021
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At this years Tokyo games, we couldn’t be more proud to have Yoeri Havik, Dan Martin, Guilllaume Boivin, Mike Woods, Krists Neillands, Sarah Gigante, and Eri Yonamine riding 4iiii PRECISION Pro Powermeters.
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4iiii Partners with Emily Batty and Newly Formed Canyon MTB Racing
- March 11, 2021
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We are so excited to announce our partnership with Emily Batty’s newly formed Canyon MTB Racing team. We will be supplying factory installed PRECISION Powermeters across all lines of the team bikes which include the Canyon 2021 Lux, Exceed, and Grail.
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4iiii and Israel Start-Up Nation Continue to Push Watts Together in 2021
- February 18, 2021
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We are proud to announce our continued collaboration with the professional WorldTour Cycling Team Israel Start-Up Nation. We will continue to supply PRECISION PRO Powermeters and Viiiiva Heart Rate Monitors to the team in 2021.
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Lex Albrecht on Power & Progression
- October 23, 2020
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The curve of my progression in cycling took off when I started using a power meter for training.
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4iiii is the Official Power Meter Sponsor for Israel Start-Up Nation’s Historic Tour de France Debut
- October 23, 2020
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As the official power meter supplier for the 2020 WorldTour Season, Israel Start-Up Nation and their eight man roster will be riding with the dual-sided PRECISION PRO Powermeters and Viiiiva Heart Rate Monitors to help them reach their peak performance to reach the podium at the Tour de France.
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A Summer Without Racing - Creating the Ultimate Fondo
- June 1, 2020
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Highwood Pass (located in Kananaskis Country, Alberta, Canada) is a cyclists paradise. Up until June 15th the road is completely closed to all traffic, allowing cyclists to have the mountain pass all to themselves.
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Compete With the Pros - 5 Ways You’re More Pro Than You Know!
- June 10, 2024
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A list of 5 measurable ways that prove you’re already more “pro” than you know - or ways to get there!
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Single-Sided vs Dual-Sided Power - Which one is Right For You & Why
- February 13, 2024
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With the exciting launch of our new dual-sided PRECISION 3+ PRO Powermeter, we thought we’d explore some of the reasons a rider may choose dual power over single-sided and vice versa.
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New Year, Powerful New You! Training Tips with Taylor Lideen
- January 11, 2024
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Check out these insights from a rider who mixes it up with the best North American off-road racers, and see whether there’s something new you might want to add to your new year of riding!
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10 Ways To Improve Your Indoor Workouts
- December 13, 2023
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Take a look through our list of 10 ways to improve your indoor workouts and see if there are any that can add a little more pleasure to your pedaling this off-season.
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Chapter 2: PRECISION 3: Here Comes The "Judge"
- November 7, 2023
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A continuation of our tech series (Chapter 1: PRECISION 3: Introduction and the Goal), which pulls back the curtain on the processes and technology behind the design of our 4iiii power meters. For those wanting to “get into the weeds” of the how and why behind our powerful training tools, this is the blog for you!
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PRECISION 3+ Platform, with Apple Find My
- August 1, 2023
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We have worked with Apple to integrate Find My technology directly into the new PRECISION 3+ platform.
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Mountain Biking with a Power Meter
- July 4, 2023
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When people think of power meters, they often associate them with road bikes, which is a key demographic but certainly not the only one that can benefit from using one. All-genre rider and tech reviewer Nick Croken gives his insights after installing a 4iiii PRECISION 3 Powermeter on his mountain bike and putting it to the test.
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Four Reasons to Train With A Heart Rate Monitor
- June 21, 2023
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Power meters have taken the lead as the training tool of choice for those wanting data-driven feedback to support their training and racing ambitions. However, there are still huge benefits to strapping on a heart rate monitor and tracking your beats per minute.
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Chapter 1: PRECISION 3: Introduction and the Goal
- April 5, 2023
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The PRECISION 3 Powermeter is our latest offering of world-class technology for the weekend warrior to WorldTour pro.
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4 Reasons Why You’ll Love Riding with Power
- November 15, 2022
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A power meter gives you the most accurate and understandable account of your exertion on a bike and is the most effective way of marking improvements.
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The Migration to Indoor Training
- November 4, 2022
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The leaves have fallen, the days are getting shorter and the giant inflatable Halloween lawn displays are being swapped out for giant inflatable Christmas ones… it’s time for the annual migration back inside for the winter training season.
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The Gravel Grind: Training For Your Next Back-Road Adventure
- August 10, 2022
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With several years of combined race experience across some of the most challenging gravel events in western Canada, we’ve compiled some tips on how best to prepare for your next backroad pursuit.
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Measuring Mountains: Pacing Climbs with a Power Meter
- July 14, 2022
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Today's Stage at the Tour de France had riders taking on one of the most iconic climbs in France - Alpe d'Huez. With its famous 21 hairpins and relentless grades, it’s the perfect climb to pace with a power meter. Many of you may have even ridden this climb, albeit virtually in Zwift!
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Power Meters and Ultra Endurance Racing
- June 1, 2022
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In the world of ultra endurance racing (defined here as any effort that stretches through an entire day or beyond), powermeter use is far less widespread than in shorter events. But from the perspective of a long-time ultra racer and coach, power numbers can play just as important a role in ultras.
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Power Meters for Beginners: Pacing for Hills
- June 30, 2021
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Having helped a lot of friends start their cycling journey, I’ve learned there’s a couple neat pieces of equipment that many new cyclists think are too advanced for them or are only for world-class cyclists. First among them in my mind is the power meter.
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Straining for Power
- March 25, 2021
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There’s no question: we all know that pushing harder on the pedals makes you go faster. But, what are the effects of how you push?
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The “Cold” Standard in Power Meters
- February 18, 2021
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Being a cyclist focused on data and training begs the question -- if I’m feeling a temperature change, what does something as sensitive as my power meter experience?
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Not Just an Average Power Meter
- October 23, 2020
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Although the topic of power averaging sounds like one of the most boring, run-of-the-mill conversations you can imagine, it’s an area that deserves a proper discussion, as it affects literally every power measurement that you ever see. It’s only fair that we properly explain what’s going on in the background.
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Cutting Through the Fat: Energy and Power
- October 23, 2020
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As the official power meter supplier for the 2020 WorldTour Season, Israel Start-Up Nation and their eight man roster will be riding with the dual-sided PRECISION PRO Powermeters and Viiiiva Heart Rate Monitors to help them reach their peak performance to reach the podium at the Tour de France.
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Precision and Accuracy
- September 22, 2020
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We often hear discussions about precision and accuracy, with the words being used interchangeably. Precision and accuracy are not interchangeable, and although they are both goals in measurement, they are far from the same thing.
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Getting Crank-y About Accuracy Testing
- July 28, 2020
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Accuracy is everything, but what does accuracy actually mean?
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Using Heart Rate with Power Measurement to Track Your Fitness
- November 16, 2018
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If you have a powermeter, why train with a heart rate monitor too?
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3 Workouts to Turn Your Road Fitness into Cyclocross Sharpness
- September 18, 2018
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It’s that time of year. The road race season is coming to a close, and the #crossiscoming hashtag has become the go-to theme on Instagram for many a bike racer.
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5 Reasons Why Power Measurement is Useful to Cyclists
- May 18, 2018
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If you have a powermeter, why train with a heart rate monitor too?
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What Is FTP? Why Does it Matter For Cyclists?
- March 23, 2018
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When we explain the value of power meters in cycling training, we sometimes use a simple analogy: You wouldn’t load up a barbell at the gym and just start doing squats.
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A Beginner’s Guide To Zwift
- June 30, 2016
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For some cyclists, racing and training outdoors all year round isn’t always feasible. With the kind of weather we get here in Canada for example, that means a lot of indoor training, and for many, it means riding in the virtual world of Zwift.
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