Road
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Alex Dowsett
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British former WorldTour pro, 6x Britsh ITT Champ, Grand Tour stage winner
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Ed Laverack
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British road racer, coach, creator. 2x British Hill Climb Champ
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Carlos Aizpún
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Spanish rider and technical content creator
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Beat Cycling
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Dutch UCl Men's Pro Continental Team
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Metec Solarwatt Road Team
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Dutch UCl Men's Pro Continental Team
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Parkhotel Valkenburg CT
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Dutch UCl Men's Pro Continental Team
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Smurfit Westrock Cycling Team
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British UCI Women's Pro Continental Team
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Alba Development Road Team
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British UCI Women's Pro Continental Team
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Astemo Utsunomiya Blitzen
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Japanese UCl Men's Pro Continental Team
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Cannondale-Echelon p/b 4iiii
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Canadian UCI Men's Trade Team
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Mountain & Gravel
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Cube Factory MTB Racing Team
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European UCI World Cup XC Mountain Bike Team
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Buff MTB Team
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European UCI XCM Mountain Bike
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Pittstop Racing Team
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Canadian UCI MTB Team
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Cameron Jones
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New Zealand off-road racer, 2025 Life Time Grand Prix Men's Overall Winner
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Hannah Otto
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American off-road racer, Life Time Grand Prix Athlete, US XCM Mto Champ
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Ibon Zugasti
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Spanish Mtb racer, creator
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Devon Clarke
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Canadian gravel racer, 2x Canadian Gravel Champ
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Andrew L'Esperance
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Canadian off-road racer, Life Time Grand Prix Athlete
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Rob Britton
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Canadian Gravel & Ultra-Endurance Racer, 2025 Unbound XL Champion
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Laurie Arseneault
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Canadian off-road racer
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Sam Shaw
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New Zealand ultra-endurance road and gravel racer
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Triathletes
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Gwen Jorgensen
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American triathlete, 2016 Olympic Champ, 3x World Champ
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Luka Baert
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Belgian triathlete and creator
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Cody Beals
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Canadian triathlete, 4x IRONMAN Champ, 8x IRONMAN 70.3 Champ
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Blake Harris
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Canadian Triathlete
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Tiago Vieira
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Portuguese trail runner
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Influencers
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Laurens ten Dam
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Dutch former WorldTour pro, ultra-endurance gravel racer, podcaster
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Phil Gaimon
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American former WorldTour pro, hill climb specialist, Youtube creator
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Svein Tuft
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Canadian former WorldTour pro, 11x Canadian ITT Champ, gravel FKT specialist
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Syd & Macky
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American Mtb racers, Youtube creators
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